Thus he got a close look at the fact that, rather than prepare for the time when digital photography would replace film, as Eastman had with prior disruptive technologies, Kodak choose to use digital to improve the quality of film. In fact, Kodak made exactly the mistake that George Eastman, its founder, avoided twice before, when he gave up a profitable dry-plate business to move to film and when he invested in color film even though it was demonstrably inferior to black and white film (which Kodak dominated).īarabba left Kodak in 1985 but remained close to its senior management. The problem is that, during its 10-year window of opportunity, Kodak did little to prepare for the later disruption. History proved the study’s conclusions to be remarkably accurate, both in the short and long term. All pointed to the conclusion that adoption of digital photography would be minimal and non-threatening for a time. The study’s projections were based on numerous factors, including: the cost of digital photography equipment the quality of images and prints and the interoperability of various components, such as cameras, displays, and printers.
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